CLIENT PROJECTS
Micala Quinn Website Design
WordPress Website Design
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“I am proud to send people to my website, but most importantly, I love that the traffic is converting so much better!”
MICALA QUINN
THE CHALLENGE
Micala Quinn, created an online course to help stay-at-home and working moms achieve work-life balance. Despite her course's success, she felt her website wasn't effectively converting visitors. She enlisted my help to redesign her site with goals to: Expand her email list, increase opt-in conversions, and add a dedicated media pitch page.
THE SOLUTION
I redesigned Micala's homepage to enhance conversions by introducing multiple opt-in options, prominently featuring her three free resources to encourage email list sign-ups. We also showcased testimonials and success stories to build trust and inspire potential clients. This streamlined approach transformed her homepage into an attractive, conversion-focused platform.
THE RESULTS
Following the redesign, Micala's email list expanded, and course revenue doubled. Email opt-in conversions increased by over 323% and have continued to grow over the past six months. Additionally, the new media page facilitated local news coverage, broadening her audience.